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Program Desc:
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The Bachelor of Science in Business Administration - Marketing puts working professionals like you on a clear path to lifelong learning and success. Maximizing your career opportunities, making important contributions to your profession, reaching your potential you define success, and Walden will help you achieve it. Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, you’ll gain knowledge and experience in areas vital to business and society. This concentration will help you develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet. |
